Growing business performance.
Get found. Get followed. Keep them coming back.
Websites, social media and CRM in one steady system — automated growth that drives results while protecting your peace.
No pressure. No pitch. Just a human conversation.
Which world are you in? B2C or B2B
20+ years driving CRM growth across retail & travel brands.
Industry benchmark: businesses see an average return of around £8 for every £1 invested in CRM & email marketing (DMA/Marketing Week reporting). GroYo builds programmes designed to earn that return.
Don't be like Kevin.
Kevin
- Reactive, not planned
- Manual customer comms
- No time for strategy
- Stressed and frustrated
- Confused and complicated setup
- An underperforming channel
Jane
- Tools that feel manageable
- Timely, relevant messaging
- Loves her job again
- Healthy work-life balance
- Better performance, less guesswork
- Improved job satisfaction
The moments that matter, not more messages.
Timing and relevance matter more than volume — every message is built around a real moment in the customer lifecycle.
Creates clarity from day one
- Welcome
- Pre-purchase
- Post-purchase
Tells you what to act on
- Looked but didn't buy
- Time to reorder
- Customers going quiet
Growth works best when it's earned
- What to buy next
- Recommendations
- Loyalty programmes
A four-step framework for turning an underused CRM into a compounding growth engine.
Wellbeing
Reduce noise, protect focus — fewer, better prompts for the team
Insight
Turn behaviour and context into signal, not just more data
Design
Build once, connected journeys that reuse across the lifecycle
Automate
Let the system act on the moments that matter, automatically
Four ways to get more from the customers you already have.
Focused pieces of work for businesses with customers already coming in — pick where you need the most help, or start with an audit. Need more people finding you first? See the local offers below.
CRM Strategy & Audit
A clear-eyed look at where your lifecycle marketing works, where it doesn't, and what to fix first.
Lifecycle & Journey Design
Mapped-out customer journeys that trigger the right message at the right moment, every time.
Marketing Automation Build
Platform setup, segmentation and triggered campaigns, built once and reused sustainably.
Data & Performance Insights
Reporting that turns performance data into your team's next move, not just a dashboard.
Build the front door, then keep it busy.
Before you can keep customers, they have to find you. These local offers build the front door — your website and social media — set up to collect customer details from day one.
Website Build
For new or tired sites that need to start converting.
- Mobile-first site, up to 5 pages
- Copy and structure built around your customer
- Email sign-up capture connected to your CRM
- Basic SEO and analytics set up
- Handover walkthrough so you can edit it yourself
Website + Social + CRM Starter
Everything a growing brand needs, joined up.
- Everything in the Website Build
- 90-day social media plan and content calendar
- Welcome email journey, built and live
- One clear dashboard to track what's working
- 30-day check-in to tune results
Social Media Plan
For brands posting without a plan.
- Audit of your current channels
- 90-day content plan built on lifecycle moments
- Post templates and a simple weekly routine
- Hashtag, timing and format guidance
- Tactics to turn followers into subscribers
Working with GroYo was exceptional. My micro-site and PDF were clear, professional and perfectly aligned to my brand. Delivered exactly on time, the whole process was collaborative, thoughtful and completely stress-free. Highly recommended.
Every local offer is fixed price, quoted up front (a 50% deposit secures your slot), and follows the GroYo way: fewer, better tools your team can actually keep up with. Know a business that needs this? Refer a mate →
From handshake to live in 14 days.
One clear plan, from the day we agree to the day your site goes live. You always know what happens next and when you’re needed.
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Day 1
Project agreed
Scope, price and timeline signed off, and a 50% deposit secures your slot.
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Day 2
Discovery
A 45-minute call online, or a coffee in person.
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Days 3–4
Planning & design
Pages, structure and words, planned around your customers.
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Day 5
Three mock-ups
You receive 3 design mock-ups and choose 1 to build.
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Days 6–8
Build
Your chosen design is built, mobile-first.
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Day 9
QA & UX testing
GroYo tests every page, link and form, on every screen size.
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Day 10
Your review
You explore the site and tell us what you think.
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Days 11–13
Amends
Up to 2 rounds of changes to get it just right.
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Day 14
Go live
Your new site launches and starts collecting customers.
- Kick-off
- Plan & design
- Build & test
- Review & amends
- Live
Where the approach has been put to work.
A few of the sectors and initiatives that shaped 20+ years of hands-on CRM & lifecycle experience.
Results from CRM programmes I've led.
Selected brands from 20+ years working in CRM & lifecycle marketing — in-house and consultancy roles, prior to founding GroYo.
Meet Leigh.
Burnout doesn't happen because people aren't resilient enough. It happens when systems demand more than humans can sustainably give. After years working in CRM and insight-led marketing, I experienced that reality first-hand — burnout forced me to step away from work and rethink everything.
Not just how we perform, but how we define it. GroYo: "grow your own" — a shift in thinking, and that feeling of empowerment.
Today, I help SMBs design CRM systems, customer journeys and automation that create efficiencies, focus and wellbeing — creating space for teams and individuals to operate at their highest level.
Let's connect on LinkedIn →"GroYo exists to prove that growth and wellbeing are not competing goals."
Let's grow something healthy.
No pressure. No pitch. Just a human conversation.