CRM and lifecycle marketing, without the burnout.
Customer journeys, marketing automation and performance insight for small and medium-sized businesses across the UK. 20+ years of CRM experience, built into fewer, better journeys your team can actually keep up with.
Four ways to get more from the customers you already have.
Pick where you need the most help, or start with an audit.
CRM Strategy & Audit
A clear-eyed look at where your lifecycle marketing works, where it doesn't, and what to fix first.
Lifecycle & Journey Design
Mapped-out customer journeys that trigger the right message at the right moment, every time.
Marketing Automation Build
Platform setup, segmentation and triggered campaigns, built once and reused sustainably.
Data & Performance Insights
Reporting that turns performance data into your team's next move, not just a dashboard.
20+ years driving CRM growth across retail & travel brands.
Industry benchmark: businesses see an average return of around £8 for every £1 invested in CRM & email marketing (DMA/Marketing Week reporting). GroYo builds programmes designed to earn that return.
Keeping customers is cheaper than finding new ones.
Winning a new customer costs five to seven times more than keeping one, and acquisition costs keep rising. Automated journeys like welcome, basket and browse earn a large share of email revenue from a small share of sends.
See the Trends & Benchmarks for the numbers, and GroYo Stories for anonymised programmes across retail, travel, beauty, media and financial services.
Need the front door too?
The Website + Social + CRM Starter joins everything up.
Website + Social + CRM Starter
Everything a growing brand needs, joined up.
- Everything in the Website Build
- 90-day social media plan and content calendar
- Welcome email journey, built and live
- One clear dashboard to track what's working
- 30-day check-in to tune results
Every offer is fixed price and quoted up front, with a 50% deposit to secure your slot. Berkshire local rates are for businesses based in Berkshire. Website builds · Social media plans · CRM services
The things people usually ask.
What does a CRM and lifecycle marketing consultant do?
Helps you get more from the customers you already have: the welcome, the reminder, the win-back and the loyalty moments that turn one-off buyers into regulars, built so they run without constant effort.
Where should we start?
Most businesses start with a CRM Strategy & Audit: a clear look at where your lifecycle marketing works, where it doesn’t and what to fix first.
Do you build the automations too?
Yes. Marketing Automation Build covers platform setup, segmentation and triggered campaigns, built once and reused sustainably.
What sectors have you worked in?
Retail, beauty, travel, DIY and home, fashion, media and financial services, over 20+ years in-house and consultancy. See GroYo Stories for anonymised examples.
Do you work outside Berkshire?
Yes. CRM and lifecycle work is delivered UK-wide, online.
Let's grow something healthy.
No pressure. No pitch. Just a human conversation.